Updoot provides the diverse range of skills sets and technologies that allow their clients to broadcast a high-production-value stream live over the internet. The offering goes much further than the typically encounterd static camera feed, utilising multiple cameras, professional lighting and live direction to provide a stream that is more akin to live television.
The identity was inspired by a camera viewfinder - a ubiquitous and readily understood icon. The nuance in the symbol that links to the updoot story is the top right corner has changed to an arrow - implying what's visible through the camera viewfinder is going somewhere - it is being broadcast.
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