Project Scope: Strategy, logo design, tag line, graphic design, branding, website, promotional campaign material, digital and print media

Swimtastic began as an experiment. The founder Zuzana Day, began sharing her skills and passion in the form of weekly parent and child swimming lessons at the local pool. It was an instant success. Word spread and demand grew. A sizable appetite for swimming lessons was revealed, not only for parent and baby lessons but for all ages and abilities and not just in the local pool, in nearby towns too.

Swimtastic grew quickly but it’s branding was being left behind. Karve came on board to help define what set Swimtastic apart. We unearthed that is wasn’t simply about providing swimming lessons; it was about sharing the joy of water at all ages and empowering people while staying with them as they grew in confidence and skill. The tag line ‘Your family swim club’ was developed to match this.

The identity was designed to be approachable, energetic and fun.  Despite being a family run business with values to match, the branding would also help Swimtastic confidently compete with larger franchise operations. A fully custom built website for the company’s particular operations was also designed and developed in tandem.

Visit the website: www.swimtastic.ie


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